'I ❤️ SG' Conversation Series Topic #22- Encouraging Commercial Growth
- Erin Stevenson
- Sep 22
- 3 min read
Spruce Grove Councillor Erin Stevenson is proud to launch her campaign for a third term under the banner “I ❤️ SG”—a positive, community-focused message reflecting her deep commitment to the people, places, and possibilities that make Spruce Grove special.
Encouraging Commercial Growth in Spruce Grove
Commercial growth is about more than new stores and restaurants—it’s about creating jobs, building vibrant neighbourhoods, and ensuring residents have access to the services they need close to home. As part of her “I 💙 SG” campaign for a third term, Councillor Erin Stevenson is highlighting the City’s progress in attracting new commercial businesses, while also looking at how to sustain growth into the future.
LOVE: New Businesses Across the City
Over the past term, Spruce Grove has welcomed new commercial development in every corner of the city. On the east side, near the ballpark, new commercial spaces are taking shape that will complement future development in the area and serve as a key asset once the ballpark is fully operational.
In the northwest, a new Tim Hortons, Co-op liquor store, and gas station have opened, with more growth expected as development continues in surrounding neighbourhoods. Residents will also soon see the arrival of Creekside Commons, a commercial hub west of Superstore and south of Legacy Park.
With the Area Structure Plan already approved, construction along Highway 16A will bring new businesses and services to this high-traffic corridor.
In addition to these major developments, Stevenson has attended numerous business openings across the city, celebrating the arrival of new restaurants, boutiques, and services. “Every new business means more local jobs and more choices for our residents,” she says.
Economic Development continues to work closely with the City Centre Business Association (CCBA) and the Chamber of Commerce to attract and support new businesses.
IMPROVE: Attracting the Right Mix
Stevenson believes there’s always room to refine strategies for attracting businesses. “With so many new areas in development, we need to ensure we’re supporting developers in bringing in the types of businesses our residents want and need,” she explains.
She encourages residents to share their ideas. “Tell me what you’d love to see here,” she says. “And we know many are really hoping for a Costco and the good news is, we know it’s already coming to the region, which is a big win. But what else is missing?”
Looking ahead, Stevenson sees opportunities to strengthen “shop local” initiatives. Partnering more closely with the CCBA and the Chamber on promotions and advertising could encourage residents to choose local businesses first, keeping dollars in the community and helping small businesses thrive.
NEXT: Regional Partnerships and Business Areas
Stevenson also wants to explore regional opportunities for new commercial areas. For years, there has been discussion about whether a regional commercial centre—possibly along the Yellowhead in Parkland County—could be feasible. “As Spruce Grove grows, Highway 16A will eventually reach its limit for commercial space,” she explains. “We need to think about where the next hub will be and whether a regional partnership makes sense.”
Another idea is expanding the concept of Business Improvement Areas (BIAs). Currently, the CCBA acts as the BIA in the City Centre, where businesses collaborate to revitalize and promote downtown. Stevenson wonders whether similar models could be applied in other parts of the city. “BIAs aren’t just about revitalization,” she says. “They’re about businesses working together to create destinations. Exploring new BIAs could help other districts grow stronger and more connected.”
For Stevenson, the message is clear: “Commercial growth fuels our local economy, creates jobs, and makes life easier for residents. By planning strategically, supporting local businesses, and exploring partnerships, we can keep Spruce Grove thriving.”
Share your thoughts with Erin and connect with her on social media and don't forget to use the hashtag #IHeartSG. Show Erin support in her re-election campaign by requesting a lawn sign (request form is at the bottom of every webpage).
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